Creating Corporate Logos For Construction Companies
The construction arena is growing more and more competitive. More established organizations handle the major development projects while smaller and newer companies must demonstrate their quality with various subcontracts before moving on to bigger ones.
My design agency has just been awarded an assignment to produce a new construction logo design for a local construction business. To start things off, the art director and I paid a visit to our client’s office for a short interview to gather more information about the company.
Like many other organizations we have surveyed, most companies realize they need a new image to compete but are not exactly sure what they want. That is where our services can make a positive impact.
Before beginning work on the logo design, we commonly inquire about the history of the firm, its turnover, its goals, its specialty, its target market and why it wants a new construction logo design; just to get a better feel of things.
We learned that they are a relatively young firm, 8 years in the business with 4 large subcontract projects and many minor ones under their belts, each one more costly than the last. They are now preparing to adopt a blue ocean strategy and endeavor into eco-friendly medium cost suburban development - a niche with few competitors - and therefore seizing the opportunity to build a reputation for themselves as one of the first names to engage this niche.
From the interview, we discovered that they have the needed resources to handle medium scale development projects. Their chosen niche also makes it easier to distinguish them from other developers.
At our office, we had a typical brainstorming session and charted our art direction. From there we assigned 4 designers to produce individual interpretations or logo samples to turn those creative ideas to logo designs.
After several days, the initial designs were ready for perusal. Some designs employed the use of stylized text while others used construction related graphics like wheelbarrows and bricks to get the point across. Although all 4 construction logo design samples were unique in their own way, they all kept to to 2 crucial points.
Professionalism
Developers deal with multimillion dollar projects. As a prerequisite to be awarded such projects, they must always be seen as a professional and responsible entity with admirable business ethics. Hence, the clean and clear designs reflected that appropriately.
Eco-Friendliness
This is the niche this organization is determined to penetrate. Not surprisingly, the designs, either by color or graphics, corroborates the company’s dedication to the preservation of the environment.
Now it is up to our clients to make a decision on the designs. However they can make minor changes but as professional designers, we must make sure that the design eventually keeps to the key points expressed earlier.
